Facebook Ads Retargeting Strategy for Ecommerce: Who to Target and What to Show
Most people who visit an online store leave without buying. That is normal, and it is also an opportunity. Retargeting lets you reach those visitors again with a reminder, a reason or an answer to the doubt that stopped them. But retargeting done badly follows people around the internet with the same product image until they feel annoyed. Done well, it feels helpful and timely. This guide explains how to structure a retargeting strategy for an ecommerce store, who to target and what to say to each group. What Retargeting Actually Is Retargeting means showing ads to people who have already interacted with your brand, such as visitors to your website, people who viewed products or customers who bought before. Because they already know you, they tend to convert more easily than cold audiences. It depends on reliable tracking. Your pixel and conversion events need to record who viewed a product, added something to the cart and started checkout. If tracking is incomplete, your...